She taught herself to sew, then started a company.

Cozzette was started by a young Nigerian designer who spent a year teaching herself to sew and did an internship at Mod — and then decided that the clothes she wanted did not exist at a price her friends could pay.

So every piece is made for a person rather than for a rail: cut when it is ordered, in eight sizes from XS to 4XL or to your own measurements, and sewn in Nigeria with care for each seam.

Many of the people who shop here are under sixteen. They can browse, save and play, but a parent or guardian confirms before anything is bought, and fills in the delivery address themselves.